when periscope invented

When Periscope Invented

Introduction:

In today's fast-paced world, where information spreads like wildfire, the need for instant live streaming of events has become increasingly crucial. In the year 2015, a revolutionary mobile app known as Periscope burst onto the scene and forever changed the way we consume live content. This article explores the story behind Periscope's invention, its rise to popularity, the impact it has had on social media, its compatibility with other platforms, and its future prospects.

The Birth of Periscope:

1. Periscope from Concept to Reality:

Periscope was not an overnight success; it had its humble beginnings as a simple idea in the minds of three brilliant minds: Kayvon Beykpour, Joe Bernstein, and Evan Williams. The trio wanted to create a platform that would enable users to broadcast live video streams instantly from their smartphones.

2. Twitter's Acquisition:

Recognizing the potential of this novel concept, Twitter acquired the Periscope app in January 2015, even before its official launch. This strategic move by Twitter allowed them to venture into the live streaming arena, gaining an edge over competitors and expanding their user base.

Periscope Takes the World by Storm:

3. The Launch and Initial Reception:

On March 26, 2015, Periscope officially debuted on the App Store, creating a buzz among tech enthusiasts and social media enthusiasts alike. Within just 10 days, the app reached one million registered users, recording an unprecedented growth rate.

4. Periscope vs. Meerkat: The Battle for Dominance:

Shortly after Periscope's release, another live streaming app, Meerkat, started gaining momentum. Both apps competed extensively to capture the market. However, Periscope's integration with Twitter and its seamless user experience allowed it to emerge as the clear winner, leaving Meerkat in the shadows.

5. Living in the Era of Live Streaming:

Periscope single-handedly transformed social media by introducing the concept of live streaming to the masses. Suddenly, anyone with a smartphone and an internet connection could broadcast the world around them effortlessly. From political rallies and breaking news to travel vlogs and cooking sessions, Periscope enabled people to share their experiences with real-time interaction.

The Impact on Social Media:

6. The Rise of Citizen Journalism:

With its ease of use and accessibility, Periscope empowered everyday individuals to become citizen journalists. By capturing and broadcasting live events, users became reporters themselves, providing unfiltered news to the world. This democratization of live streaming marked a significant shift in the way we consume information.

7. Influencers and Brands Embrace Periscope:

Recognizing the power of live video marketing, influencers and brands quickly jumped on the Periscope bandwagon. They utilized the platform to engage with their followers, conduct Q&A sessions, give exclusive behind-the-scenes glimpses, and launch new products or events. The real-time nature of Periscope allowed for an authentic connection with audiences, leading to increased loyalty and brand awareness.

8. Challenges and Controversies:

Despite its immense popularity, Periscope faced a fair share of challenges. The app faced criticism for the lack of content moderation, leading to instances of inappropriate or harmful streams. In response, Periscope implemented stricter guidelines, including reporting mechanisms and keyword filters, to combat such issues effectively.

The Integration and Future of Periscope:

9. Integration with Other Platforms and Services:

As the popularity of live streaming soared, Periscope expanded its reach beyond Twitter. In late 2016, Periscope integrated with GoPro, enabling users to broadcast directly from their GoPro cameras. Moreover, Periscope also became available on Facebook Live, increasing its accessibility to a broader audience.

10. Enhancements and New Features:

To stay relevant in the ever-changing landscape of social media, Periscope introduced several updates and features. These included Super Hearts, a virtual currency for creators to monetize their content, and Periscope Producer, which allowed professional cameras to stream directly on the platform. The continuous development of new features ensures that Periscope remains a leading player in the live streaming domain.

Conclusion:

Since its inception, Periscope has revolutionized the way we consume live content and has become a significant player in the world of social media. From its early days as a small idea to its acquisition by Twitter, Periscope's journey has been nothing short of remarkable. As live streaming becomes increasingly popular, Periscope continues to adapt and grow, ensuring that we can all connect and experience the world in real-time.

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