who owns periscope

Who Owns Periscope?

Introduction:

Periscope is a popular live video streaming app that allows users to broadcast and watch real-time videos from all around the world. Since its launch in 2015, Periscope has gained immense popularity among users and has become a major platform for sharing live experiences. But have you ever wondered who owns this innovative product? In this article, we will delve into the ownership of Periscope and explore the interesting journey of this live streaming app.

1. The Birth of Periscope:

In 2015, Periscope was founded by Kayvon Beykpour and Joe Bernstein. The idea for the app originated when Beykpour witnessed the protests in Istanbul, Turkey, and wanted a way to see what was happening on the ground in real-time. This gave birth to the concept of Periscope, which aimed to bring live experiences to people's fingertips, regardless of their physical location.

2. Acquisition by Twitter:

After its launch in March 2015, Periscope gained immense popularity within a short period. Recognizing its potential, Twitter, a leading social media platform, acquired Periscope in the same year for a reported amount of $100 million. This acquisition helped Periscope to leverage the existing user base and infrastructure of Twitter, ensuring its rapid growth and wide-scale adoption.

3. Expansion and Integration:

Under the ownership of Twitter, Periscope expanded its features and integrated seamlessly with the Twitter platform. Users could now watch live Periscope broadcasts directly within their Twitter feeds, making it easier to discover and engage with live content. This integration proved to be a game-changer for Periscope, as it provided wider exposure and a larger user base.

4. The Battle with Facebook Live:

While Periscope was gaining popularity, it faced stiff competition from Facebook Live, a live video streaming feature introduced by Facebook in April 2016. Facebook Live quickly became a popular choice for users looking to share live videos. In response, Periscope continued to innovate and introduced features like Super Hearts and Periscope Producer to stay ahead in the race.

5. Periscope's Future and Current Ownership:

Currently, Periscope is still owned by Twitter. However, the future of Periscope is uncertain, as Twitter has been considering shutting down the app due to the growing competition and changing user preferences. As of now, the app is still active, but its long-term viability remains uncertain.

6. The Rise of Competing Platforms:

Apart from Facebook Live, other live streaming platforms such as Instagram Live and Twitch have also gained significant traction in recent years. Instagram Live, owned by Facebook, allows users to broadcast live videos to their Instagram followers, while Twitch is popular among gamers and focused on live video game streaming. These competing platforms have posed a challenge to Periscope, leading to a decline in its user base.

7. Periscope's Impact on Live Streaming:

Regardless of its future, Periscope has undoubtedly made a significant impact on the live streaming industry. It revolutionized the way people share and experience live events, breaking down geographical barriers. Many news organizations and influencers have utilized Periscope to provide real-time coverage of events, making the app an essential tool in journalism and media.

Conclusion:

Periscope, the groundbreaking live video streaming app, has come a long way since its inception. From its humble beginnings as an idea during the Istanbul protests, to its acquisition by Twitter, Periscope has had an eventful journey. Despite facing challenges from competing platforms, Periscope has left an indelible mark on the live streaming industry, bringing people together like never before. Although its future is uncertain, one thing is for sure – Periscope has changed the way we view and share live experiences forever.

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