why is periscope used

Introduction to Periscope

Periscope is a live streaming video app that emerged in 2015 and quickly gained popularity. Developed by Kayvon Beykpour and Joe Bernstein, Periscope was acquired by Twitter before its official launch and has since become a leading platform for real-time video sharing. In this article, we will delve into the reasons why Periscope is widely used, exploring its features, benefits, and impact on various industries.

Real-Time Engagement and Audience Interaction

One of the primary reasons Periscope is used extensively is its ability to offer real-time communication. Users can broadcast live videos from anywhere in the world, giving their audience immediate access to events, places, or experiences. Viewers can interact with broadcasters through comments and hearts, allowing for a heightened level of engagement.

The real-time engagement of Periscope opens up exciting possibilities for individuals and businesses alike. From product launches and brand promotions to behind-the-scenes glimpses and live Q&A sessions, Periscope enables organizations to connect with their audience in an authentic and interactive manner.

Expanding Reach and Building a Community

With its extensive reach, Periscope offers users the opportunity to tap into a global audience. When users go live, their followers receive notifications, encouraging them to join the broadcast and engage with the content. Additionally, Periscope offers a discoverability feature, allowing users to explore trending broadcasts or search for specific topics, further expanding their reach.

By consistently creating compelling live content, users can build a dedicated community of followers. This community will be notified every time a new broadcast begins, fostering a sense of loyalty and connection between broadcasters and their audience. Whether you're an individual looking to share your passions or a brand seeking to establish a strong presence, Periscope provides an excellent platform to cultivate an engaged following.

Influencer Marketing and Collaborations

Periscope has also become a go-to platform for influencer marketing, where individuals or brands collaborate with influential users to promote products, services, or initiatives. Influencers leverage their existing following on Periscope to broadcast live content related to the brand they are partnering with, attracting a larger audience and building brand awareness.

Through live collaborations, brands can tap into the influencer's expertise, creativity, and engaged audience. This interactive approach creates a more authentic and persuasive marketing experience, as viewers can ask questions, witness real-time product demonstrations, and observe the influencer's genuine experience with the brand. Influencer marketing on Periscope has proven to be an effective strategy for generating buzz, driving sales, and enhancing brand credibility.

Professional and Personal Growth Opportunities

Periscope is not only useful for businesses and influencers but also for individuals seeking personal or professional growth. The platform hosts a range of broadcasts, including educational content, guides, and motivational talks. Users can find live courses, webinars, and workshops on various subjects, covering everything from entrepreneurship and finance to fitness and self-improvement.

Additionally, Periscope allows users to connect with experts and professionals in their fields of interest, providing an opportunity for mentorship and learning. Many industry leaders and professionals host live Q&A sessions, offering valuable insights, advice, and networking opportunities. This facilitates personal and professional growth, empowering individuals to expand their knowledge and connect with like-minded individuals worldwide.

Periscope's Impact on Journalism and Breaking News

In the realm of journalism, Periscope has made significant strides in enhancing the speed and accessibility of breaking news. Journalists and citizen reporters around the world utilize the app to broadcast real-time news updates, enabling viewers to witness events as they unfold. This direct and unfiltered approach challenges traditional news channels, providing a raw perspective on current affairs.

Periscope has also played a crucial role in showcasing stories that otherwise might not have received global attention. By allowing users to report from remote and underrepresented locations, Periscope has become a powerful tool for amplifying marginalized voices, offering a unique perspective on various social, political, and environmental issues.

In conclusion, Periscope's popularity stems from its unique ability to offer real-time engagement, expand reach, and build communities. Its impact extends beyond marketing and entertainment, facilitating personal growth, forging connections, and revolutionizing journalism. While Periscope continues to evolve and face competition from other live streaming platforms, its influence and utility in the digital landscape are undeniable.

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